福袋與盲盒
Lucky bags and blind boxes — Chinese reading, HSK 6
文章
每逢新年，百貨公司推出的福袋總是供不應求，有人甚至前一天晚上就來排隊。近年流行的盲盒也是同樣的道理：打開之前，你永遠不知道裡面裝的是哪一款公仔。
měi féng xīn nián bǎi huò gōng sī tuī chū de fú dài zǒng shì gōng bú yìng qiú yǒu rén shèn zhì qián yì tiān wǎn shàng jiù lái pái duì jìn nián liú xíng de máng hé yě shì tóng yàng de dào lǐ dǎ kāi zhī qián nǐ yǒng yuǎn bù zhī dào lǐ miàn zhuāng de shì nǎ yì kuǎn gōng zǎi
Every New Year the lucky bags launched by department stores are always in short supply, and some people even queue from the night before. The blind boxes popular in recent years work the same way: until you open one, you never know which figure is inside.
心理學家指出，這種「不確定性」會刺激大腦分泌多巴胺，帶來期待與興奮的感覺，因此讓人一買再買，欲罷不能。有些收藏家為了湊齊一整套，花了好幾萬塊也在所不惜。
xīn lǐ xué jiā zhǐ chū zhè zhǒng bú què dìng xìng huì cì jī dà nǎo fēn mì duō bā àn dài lái qí dài yǔ xīng fèn de gǎn jué yīn cǐ ràng rén yì mǎi zài mǎi yù bà bù néng yǒu xiē shōu cáng jiā wèi le còu qí yì zhěng tào huā le hǎo jǐ wàn kuài yě zài suǒ bù xī
Psychologists point out that this "uncertainty" stimulates the brain to release dopamine, bringing feelings of anticipation and excitement, so people buy again and again and can't stop. Some collectors spend tens of thousands of dollars without hesitation to complete a full set.
適度的驚喜無傷大雅，但若讓一時的刺激主導消費，就得不償失了。
shì dù de jīng xǐ wú shāng dà yǎ dàn ruò ràng yì shí de cì jī zhǔ dǎo xiāo fèi jiù dé bù cháng shī le
A moderate surprise does no harm, but if a momentary thrill takes charge of your spending, you lose more than you gain.
生詞
供不應求 gōngbúyìngqiú demand exceeds supply
盲盒 mánghé blind box
公仔 gōngzǎi figurine
刺激 cìjī to stimulate; thrill
欲罷不能 yùbàbùnéng unable to stop
收藏家 shōucángjiā collector
在所不惜 zàisuǒbùxī not to hesitate at any cost
得不償失 débùchángshī the loss outweighs the gain